How We Actually Started
Back in 2019, I was consulting for a manufacturing company in Perth. They had solid contracts, decent margins, but their cash flow was a mess. The owner was brilliant at making things but had no clue about financial planning.
That's when it hit me — most business owners are experts in their field, but they're flying blind when it comes to money management. They need someone who speaks both languages: business operations and financial strategy.
Three years later, that manufacturing company increased their working capital by 180% and expanded into two new markets. But more importantly, the owner sleeps better at night because he understands his numbers.